MakeWave’s Refillable Antiperspirant Launches in Boots

Refillable antiperspirant brand Make Waves launched into their first retail partnership this month with a bang, following a 500% growth in direct-to-consumer sales over the past 12 months. They are now stocked at Boots in 385 stores across the UK.

“Launching in 385 Boots stores marks a defining moment for Make Waves. From the beginning, our vision has been to create uncompromising antiperspirants that combine exceptional performance with skin-conscious formulations and a more considered approach to sustainability.” - Oliver Batiste and Owen Machon, Co-founders of Make Waves

Make Waves are a design-led brand with focus on sustainability and providing premium natural ingredients, like shea butter, and ingredients rich in vitamins A, C, D, E & K.

This comes after previously securing a position in the Breakout Beauty UK accelerator programme by Growth Studio. Make Waves are now a clear testament to the efficacy of the programme, which now represents an even greater opportunity to indie cosmetic brand following this success.